The House of Edits: Inside the Agency Built by Vaibhav B Bharadwaj

A production house and a creative agency look like different businesses. One builds nights. The other builds brands. Vaibhav B Bharadwaj runs his career across both. He is the Creative Director at Kalaluha, and the founder and CEO of The House of Edits, a multidisciplinary creative agency.

What The House of Edits does

The agency works across seven connected practice areas:

• Digital marketing
• Branding
• Video production
• Social media strategy
• Design
• Web development
• Corporate communications

The operating word is multidisciplinary. The House of Edits is not a video house that bolted on design, or a design studio that added a marketing desk. It is built so a brand can be carried across every surface it touches: identity, campaign, content, website, communication. One team, one thread, no hand-offs where the idea gets dropped.

Who it works for

The client list is deliberately broad: businesses, educational institutions, real estate brands, entertainment companies and public personalities. Each category makes a different demand. Institutions need clarity and credibility. Real estate needs trust built over long decision cycles. Entertainment needs speed and attention. Personalities need tone. Working across all of them keeps the agency's range honest. No single formula survives that spread, so the work cannot coast on one.

What it feeds into Kalaluha

Vaibhav's Kalaluha portfolio covers creative direction, visual branding, event marketing, audience engagement, sponsorship communication and digital campaigns. Set that list next to the agency's practice areas and the overlap is the whole story. The skills that build a corporate brand on a weekday build a concert brand on a weekend.

Kalaluha's slate runs from the sold-out Shreya Ghoshal All Hearts Tour show in May 2024 to own properties like the Appu Cup, celebrity cricket played in memory of Puneeth Rajkumar. Different nights, same requirement: an idea strong enough to hold together across posters, feeds, screens and stage. That is agency thinking, applied to live entertainment.

The standard in both rooms

Vaibhav is a creative entrepreneur, digital strategist and event production professional. His career was built in storytelling, branding and experiential marketing, and his standard does not change with the letterhead: every campaign and show should inspire trust, hold attention and create lasting value. His belief travels with him too. Every event, and every piece of work, should leave something behind.

He holds a B.Tech in Computer Science Engineering, with a specialisation in Cyber Security, from Presidency University, Bengaluru: an engineer's training underneath a creative career, which explains the agency's structural approach to brand work.

Kalaluha's line about him is short: "Where the idea meets the cable, he makes it hold." The House of Edits is the proof of how many cables one idea can run through.