Kalaluha, Praana & You, Dr. Chethana Arts: One Founder, Three Ventures

Some entrepreneurs build one company and pour a whole life into it. Dr. Chethana R S built three, and the surprising part is that they are not really separate. Kalaluha, Praana & You and Dr. Chethana Arts are three doors into the same house: one for the producer, one for the physician, one for the artist. Understanding the trio explains a great deal about how Kalaluha operates.

Kalaluha: the stage

Founded in 2023 with her sibling and business partner Vishal R S, Kalaluha is the live event production company. The name itself declares the intent: Kala means art, Luha means blazing fire. In under three years it has staged close to thirty productions, sold more than 3.5 lakh tickets, and generated over Rs 20 crore in combined ticketing and brand-partnership value, working across concerts, large format productions, luxury brand experiences, sports properties and faith and cultural events.

Praana & You: the practice

Praana & You is Dr. Chethana's healthcare venture, and it rests on serious credentials. She is an Ayurvedic physician with a BAMS from Sri Sri College and an intuitive therapist with more than 1,000 clients, working through NLP, CBT and aromatherapy. She has trained in General Psychiatric Management at Harvard Medical School, holds a Certified Life Coach qualification from the Academy of Modern Applied Psychology in the UK, and is pursuing an M.Sc. in Psychology at Jain University. She has also presented 53+ live TV health programs in four languages, taking healthcare far beyond the consulting room.

Dr. Chethana Arts: the craft

The third venture houses the artist. Dr. Chethana works across 57+ art techniques, has performed 350+ dance shows spanning nine forms, and has given 99 intuition and mentalism performances. Dr. Chethana Arts is where that practice lives, and it keeps the founder connected to the discipline of actually making art rather than only presenting it.

Why three is stronger than one

It would be easy to read this as a founder spreading herself thin. The record argues the opposite. Each venture sharpens the others in specific, practical ways:

• The physician informs the producer: crowd care at scale is a listed Kalaluha service, and it is designed by someone with clinical training
• The artist informs the producer: stage, sound and show direction decisions are made by a performer with 350+ shows behind her
• The producer feeds the artist: Kalaluha's mission of bringing India's art forms onto bigger stages gives the artistic practice an arena
• The broadcaster ties it together: 53+ live TV programs taught her to communicate with mass audiences in four languages

A concert produced by Kalaluha is, in a sense, all three ventures on one stage: the artistry to choose and present the right performance, the human care to manage thousands of people well, and the production muscle to deliver it at scale. That is not a diversified portfolio. That is one worldview, expressed three ways.

The simplest proof is the work itself. Meet the founder behind all three ventures at her team page, see the devotional side of the practice in the ISKCON productions, and browse the full body of Kalaluha's staged work in the gallery.