RED FM and Kalaluha: The Story Behind RED LIVE in Concert

A radio partnership is easy to announce and hard to earn. When Superhits 93.5 RED FM and Kalaluha put their names side by side on the Shreya Ghoshal All Hearts Tour under the RED LIVE in Concert banner, it was not a first meeting. The two teams had already stood together at a lakeside stage seven months earlier, watching Padma Shri Kailash Kher turn a mall precinct into a concert ground. That earlier night is where the trust was built.

Where it started: Kailash Kher at Lakeside

On 7 October 2023, Kalaluha staged Padma Shri Kailash Kher and Band Kailasa at Lakeside at Orion Mall, Brigade Gateway, with RED FM on board as radio partner. Kher is the voice behind Teri Deewani and Saiyyan, songs that need no introduction to a Bengaluru crowd, and Kannada rapper Rahul Dit-O opened the evening. Malls Market covered the show as presented by Kalaluha, an initiative by Chethana RS. For a company founded only that year, delivering a Padma Shri artist at a high-visibility venue with a national radio brand watching closely was the kind of test you only get to pass once.

The night the tickets ran out

The follow-through came on 11 May 2024 at New Horizon College of Engineering, Bengaluru. The All Hearts Tour, presented by Superhits 93.5 RED FM and Kalaluha under RED LIVE in Concert, brought Shreya Ghoshal to the city. She is a five-time National Film Award winner and the first Indian singer honoured with a Madame Tussauds statue, and Bengaluru responded the way you would expect: the show sold out. Explocity described Kalaluha, led by Dr. Chethana R S and Vishal R S, as "renowned for its creativity and dedication to delivering exceptional musical experiences". For a production house barely a year into its journey, that sentence sat next to a sold-out board.

What a radio partner actually changes

A broadcast partner does more than run promos. It puts a second reputation on the line, which raises the bar for everything the audience touches: ticketing, entry flow, sound, sightlines, the show running on time. Kalaluha's live concert practice covers artist booking and liaison, stage, sound and light production, ticketing, promotion and sponsorship, and show direction, so when a partner like RED FM comes in, there is a single accountable team on the ground rather than a chain of vendors. That is what lets a co-presented property carry two logos without splitting responsibility for the night.

Both shows now sit in our production record, and both taught us something different: Lakeside taught us how to build a concert into a public precinct, and the All Hearts Tour taught us what demand looks like when a beloved voice meets a city that grew up on her songs. You can read the full case pages for the Shreya Ghoshal All Hearts Tour and Kailash Kher Live, see how our concert practice is structured on the services section, or browse the press coverage from both nights. Every unforgettable night begins with an empty stage, and some of the best ones begin with a partner who trusts you to fill it.